Monthly Archives: March 2014

“Move it” 2014

Dincwear Visits ”Move it” 2014

In the Dance World, March is all about “Move It”:  The annual Dance extravaganza at Olympia in London.  This is a celebration of dance where dancers, from youngsters to the very top professionals, take their turn to perform on the Main Stage.  There are classes, seminars, interviews, competitions and Colleges advertising their courses – and of course, dance wear shops!

Over the past couple of years Dincwear has been very active at “Move it.  We brought Adam Garcia to perform “Move Like Jagger with 20 of the top professional dancers, and Kimberley Wyatt performed “We Found Love with our team.  We have also brought many of the stars of “Revolution”, our hit West End Dance Show (dancers like Tobias Mead, Lizzie Gough and Charlie Bruce) to sign autographs and meet their fans.  We even had the wonderful Arlene Philips with us one year to sign her book.

However our “Move It” performances take a huge amount of time (and money!) to prepare and organise.  Due to an amazing development for Dincwear (which will be the subject of next month’s blog), we had to give “Move It” a rest this year.  But happily our team were invited by “Consider This”, the Show’s sponsor, to enjoy the three day festival with them (and we very much appreciated it – thank you!).  So what did we think of “Move It” 2014?

In short, it was fantastic!  Between us we watched every performance on the Main Stage from the youngsters, setting out on their dance journey, to the very top professionals like Lukas McFarlane and Danielle Peazer – and every single one was a joy to watch!

It was particularly inspiring to see how many of the top choreographers (Paul Roberts, David Wood, Dax O’Callaghan etc) had created works for the College students.  We also have to mention the sheer passion shown by Jonny Wilkes for his students at the new Wilkes Academy.  Jonny is a world-class performer (often with Robbie Williams) and his protégés will benefit massively from his industry experience and contacts.

I particularly enjoyed watching Christabelle Field, and her ‘Poison Girls’ dancing with the ‘Mini-Poisons’.  Our friends at the LCPA gave a couple of incredibly raunchy routines, fully justifying the label ‘soft porn on tip toe’.  Luckily we are told that Miss Gemma had approved the routines!  And ticket sales for the LCPA Production of ‘Grease’ in April have rocketed!

Jak and Tobias Mead were sensational as “Duplicate” – do people realise that Jak is only 12?  He is doing everything that Tobias can do plus a signature “arm-break” move that even Tobias cannot do!  Every time we have seen these guys at “Move It”, or “Revolution”, they have brought the House down!  In the “Gospel According To Dincwear”, these guys would be major superstars!!

The BOP, under the guidance of Dollie Henry, gave a mesmerising performance to the Jazz Music of Paul Jenkins.  There were several very professional numbers by the Urdang Academy, who definitely caught our eye and the Cambridge Performing Arts, fronted by Chloe Polson-Davies, put on a superb performance.  Finally we really noticed all the interest in the various tap performances – even the presenter Matt Flint, who did a first class job throughout the 3 days, was a ‘top tapper’.  It was all completed with a visit from the gorgeous Darcey Bussell.

‘Move It’ 2014 demonstrated beautifully our major predictions in these blogs:  That the popularity of Dance is growing enormously, the standard of the top pros is getting forever higher, and soon top dancers will be treated like top footballers or rock stars.  You could see this beginning when “Diversity” had to be ushered into the Olympia Building surrounded by bodyguards and screaming fans…

For some time now Dincwear has operated a “covert” policy of trying to kit out the top professional dancers in our clothing.  We have recently extended this policy to include “up and coming stars”, and a couple of these were spotted at “Move It” and offered free Dincwear (such recommendations are made by the top pro dancers we have worked with).  We believe that once the very best dancers know how good Dincwear is they will actively recommend it to their colleagues and students, etc.  As our regular reader (!) will know, this “trickle down effect” is our only form of advertising – we know that our Dincwear clothes are their own best advert.

 

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