The eagle-eyed among you will have noticed that we are combining November and December into a single blog. This was mainly because we have been so busy in the run up to Christmas and a little because ‘yours truly’ has been lazy! As the popularity of ‘Dincwear Dancewear’ grows, the number of enquiries and social media requests has just exploded. For example, we have been delighted to supply “Rough Copy” with harem pants and harem shorts during their performances on “X-Factor”. We predict that these guys – and their fashion – will soon be enormous.
In the first two blogs we explained a little about our business and how we are expanding. This is continuing apace, for example, with Move Dancewear offering Dincwear on its highly regarded website. (We have also had to take on more warehouse space which means that the boss man can now drive his forklift truck from one building to another!). Move Dancewear are very strong in the UK, Germany and France and this perfectly complements our relationship with Papillon – who are dominant in Holland and Belgium. The final part of our distribution plan is to begin opening our own shops in the biggest Cities and concessions in selected quality retailers. With the success of our ‘pop-up’ shop in Covent Garden, we shall shortly be announcing exciting news on both these fronts.
From the very beginning our fundamental belief has been that the interest in ‘dance’ world-wide is about to take off, with top dancers gaining the sort of recognition that we currently associate with pop stars and footballers etc. Dincwear has actively encouraged this trend with all the money made from the clothing sales being put into dance shows.
We began in 2011 by sponsoring the MMXI Show at Sadlers Wells, the home of contemporary dance in London. This was continued at “The Clothes Show”, where we took a troupe of the best 16 professional dancers to perform several times a day for a week. We added dance ‘stars’ Adam Garcia and Kimberley Wyatt to perform with our troupe at ‘Move It’ in 2012. Many still consider the Adam Garcia ‘Move Like Jagger’ routine to be one of the best dance routines performed. (It has gone from one view to 164,000 views on You Tube)
Finally, we put on the “sold out” West End Show, “Revolution”, starring Adam and Kimberley and 20 of the best dancers in the Country, at the Theatre Royal, Haymarket in Covent Garden.
We are currently looking at several very exciting projects for this year and we continue to support exceptional dance talent such as the amazing “Tap Corps”.
Obviously as the dance industry grows, we think that Dincwear, by offering the most stylish and best quality dancewear, will continue to grow with it. Let’s hope so!
Happy New Year!
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